StarMarshall.com http://starmarshall.com Hybrid Multi-Channel Marketing Systems Fri, 17 Feb 2012 20:09:47 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Introducing StarMarshall’s Co-Op Hybrid Door Hanger http://starmarshall.com/introducing-starmarshall http://starmarshall.com/introducing-starmarshall#comments Thu, 27 Oct 2011 17:37:03 +0000 StarMarshall http://starmarshall.com/?p=203

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 Why Advertise with StarMarshall?

  • Physical coupon/advertisement distribution to 10,000 homes for less than $500.00.

  • Limitless digital distribution through social networks, email, and StarMarshall.com website.

  • Your potential customers can clip the coupon or scan the QR Code and carry it with them on their smartphone or mobile device. No more forgetting the coupon at home.

  • QR Codes are the fresh new way to connect with your customers. StarMarshall door hangers use this innovative technology to break through advertising clutter.

  • No more flimsy coupons! StarMarshall door hangers are printed on glossy card stock, which makes them durable and attractive.

  • Non-competitive and cooperative. You save money and don’t have to worry about competing with similar businesses on the same door hanger.

  • Personalized service and free ad design!

]]> http://starmarshall.com/introducing-starmarshall/feed 0 What is Hybrid Marketing? http://starmarshall.com/what-is-hybrid-marketing http://starmarshall.com/what-is-hybrid-marketing#comments Sun, 21 Aug 2011 19:46:14 +0000 StarMarshall http://starmarshall.com/?p=1

Continue reading »]]> Hybrid Marketing, also known as Multi-Channel Advertising, is not new. However, with increased internet usage, social media, and technological advances, Hybrid Marketing has been refined over the last few years to the point that any viable marketing strategy is now a hybrid of at least two traditional or tech-based marketing channels. In it’s essence, Hybrid Marketing is the best way to consolidate advertising dollars into a package that delivers your message to more people than traditional, one channel advertising ever can.

To illustrate, here is a scenario that most people can relate to:

  • A business decides to implement a direct mail campaign. They pay around $500 to reach 10,000 households with the blue envelope (not such a great “Value Pack” when you consider the following). Their advertisement is printed on a flimsy piece of paper thinner than most magazine pages. Their flimsy advertisement is bunched in with quite a few other flimsy advertisements, so the folks who receive it must leaf through all of the clutter in this bundle and hopefully come across this advert. That’s assuming that they don’t just throw this envelope right into the trash with the rest of the junk mail. If this business has issued a coupon, then the recipient must hold onto that coupon in order to use it. Overall, this is a very “Old School” type of campaign and we believe that the effectiveness of such a campaign is steadily losing ground to advertisers who are using a combination of traditional advertising channels and newer internet based advertising.
Now for a better scenario:
  • A business decides to advertise with StarMarshall. They choose to participate in our “Co-Op Hybrid Door Hanger” Campaign. The business pays $499.00 to reach 10,000 homes with a small coupon on a glossy, 80 lb paper door hanger that is right in front of the recipient when they reach their front door. Most folks will at least take a look at a door hanger and see what it’s about, but a StarMarshall door hanger is more than your average door hanger. Our door hanger is bright, appealing and, most importantly, different than anything else the recipient has ever had hung on their door knob. It has a QR Code right on the front of the hanger that allows the recipient to choose whether to cut the coupons and use them as is or scan the QR Code with their smartphone. If they choose to scan the QR Code they are taken directly to that door hanger’s webpage (hosted on StarMarshall.com), they can then bookmark this page and they now have the coupons right on their phone to take with them wherever they go. The recipient can also share the coupons with friends or colleagues who were not included in the distribution area by sending a link to them through email, Facebook, or Twitter. Those coupons are also accessible through the StarMarshall website for anyone to access and use. By using a marketing tool that implements multiple channels, the business was able to distribute a physical coupon to 10,000 homes that forces the attention of the recipient; as well as a digital coupon that is available to anyone who accesses StarMarshall.com, signs up for our email newsletter, or receives a link to the coupons from a friend via social networks or email. The digital element adds much more bang for the buck than any traditional marketing campaign can. 
We invite you to check out the rest of our site to see just how easy and affordable it can be to reach potential customers with a Hybrid Marketing campaign.

 

Here’s to your profits,
Justin Bozoian & Kevin Landino
Owners ~ StarMarshall LLC
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